Guide

10 things every business website in India needs

Most customers in India will see your website on a phone, often after finding you on Google Maps or Instagram. These ten things decide whether they get in touch or go back and pick someone else.

On the first screen

• 1. Say what you do and where, in one plain sentence.
• 2. A phone number that calls in one tap.
• 3. A WhatsApp button that opens a chat with you.
• 4. One clear next step, like "Book a visit" or "Get a quote".

Further down the page

• 5. Your main services or products, each with its own short section or page.
• 6. Real photos of your work, your team and your place of business.
• 7. Reviews from real customers, or a link to your Google reviews.
• 8. A short enquiry form: name, phone and what they need is usually enough.

Behind the scenes

• 9. Your business details written so Google and AI assistants can read them: name, address, phone, hours and services.
• 10. Tracking, so you can count calls, WhatsApp messages and form enquiries and see where they came from.